But – as the Hollywood Reporter points out – Peter Chattaway at Patheos.com is troubled by the very idea Bale “speculates about what was going on inside Moses’ head”. Meanwhile, Faith Driven Consumer has commissioned a poll which appears to show that 74% of Americans would be likely to see the film if it was biblically accurate, but 68% would be unlikely to watch it were it inaccurate. Read more…Read More

Chris Stone, the founder of Faith Driven Consumer, said he was surprised by Bale’s description of Moses, reports The Hollywood Reporter. ‘There’s nothing in the biblical history that supports that,’ he said. ‘It’s an indication that there will be a tremendous disconnect between Bale’s interpretation and the expectations of the market.’ His organization, which previously campaigned for Duck Dynasty star Phil Robertson following the show’s suspension, conducted a poll about Exodus. The poll found that 74 percent of Americans were likely to see the film if it was biblically accurateRead More

“Our research shows that accuracy is a key to attracting people of faith,” said certified brand strategist Chris Stone, founder of Faith Driven Global and Faith Driven Consumer. “Biblical accuracy and compatibility with the story they know and why that story exists is very important. Any time you stray from that, you limit and narrow your audience. “And if you narrow your audience by eliminating a large group of people inherently interested in your story,” Stone told WND, “it’s going to affect your result.” In fact, according to polling doneRead More

Faith Driven Consumer, an organization that raised a stink just prior to the opening of Noah, also is disturbed by Bale’s remarks, though founder Chris Stone has yet to pass them along to the group’s followers, which he says numbers in millions via email lists and social media. The group is also famous for organizing a campaign to keep Duck Dynasty on the air after star Phil Robertson made disparaging remarks about homosexuality, and now it has conducted a scientific poll about Exodus that the organization shared with Scott Free Prods. The poll indicated that 74 percent of Americans wereRead More

As TheBlaze previously reported, Faith Driven Consumer conducted a scientific poll about “Exodus” that found 73 percent of all American adults would be likely to see “Exodus” if it “accurately portrays the biblical account of Moses leading the Jewish people out of captivity.” But it also found that 67 percent of all American adults would be unlikely to see the movie if it doesn’t accurately portray the Bible. “It’s our sincerest hope that this movie resonates with our community, so we sent them the results of our poll,” Stone toldRead More

The Elon Poll of registered voters from September finds that supporters are slightly more prevalent than opponents, 45 percent versus 43 percent, although the opinion gap is statistically indistinguishable at high levels of confidence. Likewise, the American Insights Poll conducted at the same time found registered voters were evenly divided, 46 percent vs 46 percent. Among likely voters, opponents were more frequent, 48% vs. 44%. I have not seen a poll on the same topic with a representative sample of adults in North Carolina, though I would guess it wouldRead More

The film’s success may depend on just how close it comes to the Bible. Listen as K-LOVE’s Billie Branham shares if Americans will see the movie if it strays. (American Insights) Listen to K-Love news story on American Insights surveyRead More

American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually. New research reveals how to successfully engage faith audiences, what they prefer to consume, and how to effectively market entertainment products that resonate. 62% of Faith Driven Consumers would watch at least three additional hours of TV or moviesRead More

With “Exodus: Gods and Kings” set to hit theaters December 12, many are wondering whether the biblical epic will resonate with faith-based audiences. New research released today by Faith Driven Consumer, a group that analyzes the consumer habits and behaviors of American Christians, indicates that there’s a key issue that could make or break the film: how closely its plot sticks to the Bible. According to polling data, 73 percent of Americans are likely to watch “Exodus” if it is seen as biblically accurate. That said, if the plot isn’t alignedRead More

In 2012, North Carolina voters approved the constitutional amendment banning same-sex marriage by a 22-point margin. A recent survey by Democratic-leaning Public Policy Polling found the gap shrinking, with 40 percent of voters favoring legalized gay marriage and 53 percent opposing it. A poll last month by the conservative American Insights found a smaller gap, with 48 percent of likely North Carolina voters opposing same-sex marriage and 44 percent supporting it. The result was within the poll’s 4.6-point margin of sampling error. Michael Bitzer, a political scientist at Catawba College,Read More