Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible. Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines. Some recent widely publicized boycotts—with mixed or even counterproductive results from the perspective of the organizers—include those of Ford Motor Company by Christian activists, Chick-fil-A by LGBTRead More

In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children. One major niche market that brands have yet to substantially tap is the Faith Driven Consumer segment. This economically powerful and rapidly emerging subset of the Christian market represents 41 million U.S. adults with $2 trillion in annual buyingRead More

A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Here, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based on a brand’s faith compatibility. These findings are drawn from a comprehensive national survey conducted by American Insights for Faith Driven Consumer that quantifies and qualifiesRead More

Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This faith-driven cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but largely untapped demographic, one far more likely to make spending decisions according to a biblical worldview. Our survey data shows that Faith Driven Consumers care aboutRead More

American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market that represents 17% of the U.S. adult population—more than 41 million people—who spend $2 trillion annually. Our in-depth national survey gives brands a valuable snapshot of those whoRead More

Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven Consumers, a rapidly emerging and economically potent subset of the Christian community. These consumers represent 17% of the U.S. adult population—more than 41 million people—who spendRead More

The mandate for all to buy insurance appears to be unpopular in North Carolina. A survey taken a year ago by American Insights Inc., a Raleigh research firm that primarily focuses on faith and culture, found that half of North Carolina voters it polled said the rollout of the ACA had given them less confidence in government, while only 19% said more confidence. Read more…Read More

But then there are those Christian groups that prophesize complications for Exodus. Faith Driven Consumer responded to the casting of young British actor Issac Andrews — who the NY Times called “Children of the Corn terrifying” — “as a deal breaker, likely to have significant impact on the box office returns of Exodus.” Last spring, the org’s sister stat firm American Insights published a survey stating that 73% of all adults would be likely to see Exodus if it accurately portrays the biblical account of Moses leading the Jewish peopleRead More

Pearce Godwin, director of Raleigh-based, conservative-leaning American Insights, said polling this year failed to predict the wave that swept Democrats out of office at all levels across the country. “With survey response rates in the single digits and 41 percent of Americans now cellphone only, gaining a representative sample and accurate data on a population is an increasingly steep challenge for pollsters in all industries,” he said in an email. Read more…Read More

Pearce Godwin, director of the Raleigh-based American Insights polling firm, reviewed the exit polls in conjunction with his own trend chart of pre-election polling and came up with some additional observations: • About two-thirds of undecided voters broke for Tillis at the last minute. • Tillis won native North Carolinians 53 percent to 41 percent. Hagan won the vote of those who moved here, 51 percent to 46 percent. A little more than half of those surveyed were natives. Read more…Read More