Entertainment Category

FDC Crowd
American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually. New research reveals how to successfully engage faith audiences, what they prefer to consume, and how to effectively market entertainment products that resonate. 62% of Faith Driven Consumers would watch at least three additional hours of TV or moviesRead More
Exodus - Banner 1
Previously unreleased data from CNS/NICAEA poll reveals 74% of Americans likely to watch EXODUS if biblically accurate, with 68% switching to unlikely if inaccurate; new national survey of Faith Driven Consumers finds biblical accuracy #1 deciding factor in considering a film like EXODUS  American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers whoRead More
hollywood
From “Noah” to “God’s Not Dead,” movie studios are embracing biblical stories with greater fervor of late. The revival of religious films demonstrates that there’s a sizable Christian community of moviegoers willing and ready to mobilize for the right picture. Though their box office heft has been in evidence this spring, understanding what kinds of entertainment appeals to faith-based consumers remains a tricky proposition. A new Christian News Service/Nicaea Movie poll conducted by American Insights paints an interesting portrait of Christian consumers, exploding some myths and giving credence to other theories.Read More