Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible. Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines. Some

In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children. One major niche market that brands have yet to substantially tap is the

A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Here, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based

Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This faith-driven cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but

American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market that

Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven