• 01 2015 August

    What Faith Driven Consumers Seek From Brands

    Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This new round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This “faith-driven” cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but

    ( Read More )
    FDB Welcome

    Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This new round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This “faith-driven” cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but

    read more →
  • 15 2015 July

    Faith Driven Consumers Represent a Unique Marketplace Perspective

    American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of new survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market

    ( Read More )
    FDB Couple

    American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of new survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market

    read more →
  • 01 2015 July

    Who are Faith Driven Consumers?

    Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven

    ( Read More )
    FDC-AI Graphic

    Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven

    read more →
  • 07 2014 October

    FDC SURVEY: Faith Driven Audiences to Watch More Movies and TV Every Week with More Choices

    American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually. New research reveals how to successfully engage faith audiences, what they prefer to

    ( Read More )
    FDC-AI Graphic

    American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually. New research reveals how to successfully engage faith audiences, what they prefer to

    read more →
  • 06 2014 October

    FDC SURVEY: Research on EXODUS Reveals Film Could be Biblical Blockbuster…or Epic Bust

    Previously unreleased data from CNS/NICAEA poll reveals 74% of Americans likely to watch EXODUS if biblically accurate, with 68% switching to unlikely if inaccurate; new national survey of Faith Driven Consumers finds biblical accuracy #1 deciding factor in considering a film like EXODUS  American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its

    ( Read More )
    Exodus - Banner 1

    Previously unreleased data from CNS/NICAEA poll reveals 74% of Americans likely to watch EXODUS if biblically accurate, with 68% switching to unlikely if inaccurate; new national survey of Faith Driven Consumers finds biblical accuracy #1 deciding factor in considering a film like EXODUS  American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its

    read more →

Business

FDB Welcome

What Faith Driven Consumers Seek From Brands

Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This new round of data from our national survey of Faith Driven Consumers shows what

August 1, 2015
FDB Couple
FDC-AI Graphic

Entertainment

FDC-AI Graphic

FDC SURVEY: Faith Driven Audiences to Watch More Movies and TV Every Week with More Choices

American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more

October 7, 2014
Exodus - Banner 1
hollywood

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About American Insights

American Insights

American Insights is a national research firm that discovers and reveals the opinions and motivations of Americans through survey research and microtargeting, yielding actionable insights for our clients and the general public. American Insights focuses its unique and innovative research primarily around faith and culture.

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