• 15 2015 September

    Faith Driven Consumers Prefer to Buycott over Boycott

    Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible. Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines. Some

    ( Read More )
    woman_shopping_and_tablet

    Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible. Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that places a high value the expression of individual and community viewpoints. If nothing else, boycotts are often successful at grabbing headlines. Some

    read more →
  • 01 2015 September

    Faith Driven Consumers Believe Other Market Niches More Readily Welcomed

    In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children. One major niche market that brands have yet to substantially tap is the

    ( Read More )
    resize image 968by504

    In the always-competitive world of business, brands increasingly are turning to niche marketing—tailoring messaging to specific subsets of the population—to gain an edge. Popular target markets span the range from smaller subsets such as racial minorities and the LGBT community, to large demographics such as seniors and married mothers with children. One major niche market that brands have yet to substantially tap is the

    read more →
  • 15 2015 August

    Faith Driven Consumers Willing to Change Buying Habits Based on a Brand’s Values

    A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Here, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based

    ( Read More )
    FDC Bible Guy

    A Brand’s Compatibility With the Christian Worldview is a Key Decision Point for Faith Driven Consumers Recently, we unveiled the latest round of research demonstrating that Faith Driven Consumers are more likely to engage with brands that respect their values. Here, we delve into several data points that show specific examples of how Faith Driven Consumers are eager to change their purchasing decisions based

    read more →
  • 01 2015 August

    What Faith Driven Consumers Seek From Brands

    Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This faith-driven cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but

    ( Read More )
    Man Having Video Conference With Friends

    Hint:  It’s all about faith compatibility Consumers expect more from brands than ever before—and a key element of these expectations is that brands will reflect and respect their values. This round of data from our national survey of Faith Driven Consumers shows what this market segment seeks—and expects—from brands. This faith-driven cohort, representing 41 million U.S. adults who spend $2 trillion annually, is a lucrative but

    read more →
  • 15 2015 July

    Faith Driven Consumers Represent a Unique Marketplace Perspective

    American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market that

    ( Read More )
    FDB Couple

    American Insights Survey Data Show That Faith Driven Consumers Put Their Finances Where Their Faith Is A key goal for any brand is analyzing customer behavior—what motivates consumers in their purchasing decisions. Equally important, what steers them away from a purchase. American Insights offers a rich well of survey data to draw insights from regarding Faith Driven Consumers, a growing but largely untapped niche market that

    read more →
  • 01 2015 July

    Who are Faith Driven Consumers?

    Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven

    ( Read More )
    FDC Crowd

    Racially and Politically Diverse, Faith Driven Consumers Are a Powerful Buying Force in America Faith Driven Consumers have emerged as a purchasing powerhouse in recent years. Now, we have new data that shows exactly who makes up this “faith-driven” cohort of consumers and what they want from brands. Conducted by American Insights for Faith Driven Consumer, this comprehensive national survey qualifies and quantifies Faith Driven

    read more →

Business

woman_shopping_and_tablet

Faith Driven Consumers Prefer to Buycott over Boycott

Faith Driven Consumers want positive and constructive engagement—a ‘buycott’—with brands that reflect their values over the negativity of boycotting brands that are not faith-compatible. Even as experts continue to debate their effectiveness, consumer boycotts are relatively common in our American culture that

September 15, 2015
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FDC Bible Guy
Man Having Video Conference With Friends
FDB Couple
FDC Crowd

Entertainment

FDC Crowd

Faith Driven Audiences to Watch More Movies and TV Every Week with More Choices

American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more

October 7, 2014
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About American Insights

American Insights

American Insights is a national research firm that discovers and reveals the opinions and motivations of Americans through survey research and microtargeting, yielding actionable insights for our clients and the general public. American Insights focuses its unique and innovative research primarily around faith and culture.

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