“Our research shows that accuracy is a key to attracting people of faith,” said certified brand strategist Chris Stone, founder of Faith Driven Global and Faith Driven Consumer. “Biblical accuracy and compatibility with the story they know and why that story exists is very important. Any time you stray from that, you limit and narrow your audience.
“And if you narrow your audience by eliminating a large group of people inherently interested in your story,” Stone told WND, “it’s going to affect your result.”
In fact, according to polling done by American Insights for Faith Driven Consumer, of the 77 percent of Americans who self-identify as “Christian” (according to Gallup), 80 percent said they would be likely to see “Exodus” if it accurately portrays the biblical account of Moses leading the Jewish people out of captivity, but 69 percent said they would be unlikely to see the movie if it strays.