Previously unreleased data from CNS/NICAEA poll reveals 74% of Americans likely to watch EXODUS if biblically accurate, with 68% switching to unlikely if inaccurate; new national survey of Faith Driven Consumers finds biblical accuracy #1 deciding factor in considering a film like EXODUS  American Insights recently conducted survey research for Faith Driven Consumer™, the group that emerged on the national stage last year with its #IStandWithPhil campaign that played a leading role in Phil Robertson’s return to Duck Dynasty, and continues to serve as an advocate for more than 41 million consumers whoRead More

A poll by American Insights on Sept. 22 found that 95 percent of faith-driven voters in the state believe they have a responsibility to vote, but only 26 percent say Hagan represents them well and 38 percent believe that Tillis does. A faith-driven voter is defined as a voter who identifies as a Christian and say that their faith significantly influences their voting decisions. “I don’t think it’s too late in the game. As a third of the North Carolina electorate, there are surely more than enough faith-driven voters to swing the SenateRead More

Clay Aiken has worked for months to use the voice that launched an entertainment career to help him make it to Congress. As the Cary Democrat attempts to unseat two-term Republican Rep. Renee Ellmers, some political analysts question whether Aiken’s star power can translate into political capital. The race has gained some attention for its entertainer-turned-politician narrative but has been largely ignored by polling organizations and other politicos… “I think you do have the Senate race taking a lot of the oxygen,” said Pearce Godwin, director of the polling organizationRead More

So it came as no surprise last week when Sen. Kay Hagan began poor-mouthing the state of play to her Democratic base in North Carolina. A solicitation from her camp declared her race with Republican Thom Tillis to be a “toss up.” Her source for that assertion? A month-old analysis of polling trends from a newbie North Carolina pollster, American Insights. But it conveniently ignored a more recent actual field poll by the same pollster that showed Hagan with a commanding 9-point lead over Tillis. “There’s been an unmistakable shiftRead More

Sometimes I see reported survey results that need to be taken with a grain of salt. A recent poll by American Insights of registered voters in North Carolina, for example, asked respondents whether control of the U.S. Senate influenced their vote choice in the Senate race in North Carolina. More specifically, respondents were asked, “Will the issue of which party controls the U.S. Senate be a factor in your vote, or not?” A surprisingly high percentage, 62 percent of respondents, said that control of the Senate was a factor forRead More

In the more right-leaning poll by American Insights has Hagan’s lead by 9-points–and the first recent poll showing her leading with male voters. Then again, when it comes to the role of government, North Carolina is still conservative: Our new American Insights data show that North Carolina voters remain fundamentally conservative regarding the role of government, with 51% saying it is doing too much and only 38% wishing government would do more. Meanwhile, nearly two-thirds of voters (64%) say they care more about economic issues than social issues (26%). Read more…    Read More

NEW POLL: Tillis Supporters 50% More Likely to Cite Foreign Affairs as Most Important Issue; Hagan Supporters 57% More Likely to Cite Economy NC State students at Pack Poll team up with American Insights to analyze open-ended important issue responses from North Carolina voters, find telling discrepancies between senate candidates’ support bases; NC remains conservative on role of government Our new American Insights data show that North Carolina voters remain fundamentally conservative regarding the role of government, with 51% saying it is doing too much and only 38% wishing government wouldRead More

FOR IMMEDIATE RELEASE AI Press Office Office: (919) 645-0771 Email: press@americaninsights.org GROUNDBREAKING NEW POLL: Faith Driven Voters Identified as One-Third of North Carolina Electorate, Say Hagan and Tillis Fail to Represent Their Values Christians who view faith as significant factor in voting identify as Faith Driven Voters; 95% of FDVs believe they have responsibility to vote; 83% say faith should be a factor in politics and governing; 47% say candidates fail to connect (Raleigh, NC – September 22, 2014)  American Insights (AI), a North Carolina-based polling and microtargeting firm, is releasing exclusiveRead More

GROUNDBREAKING NEW POLL: Faith Driven Voters Identified as One-Third of North Carolina Electorate, Say Hagan and Tillis Fail to Represent Their Values Christians who view faith as significant factor in voting identify as Faith Driven Voters; 95% of FDVs believe they have responsibility to vote; 83% say faith should be a factor in politics and governing; 47% say candidates fail to connect Our new American Insights data show that Faith Driven Voters – citizens whose faith significantly influences their voting decisions – comprise a full third of the electorate inRead More

U.S. Senate candidates Thom Tillis and Kay Hagan’s campaign efforts might be ignoring a key voting bloc: Christian voters. That’s according to a poll released by American Insights, which found a majority of faith-driven voters do not feel as though they connect with either candidate. The Raleigh-based conservative polling firm defined faith driven voters as Christians who use their religion as a major factor in their voting decisions. Among American Insight’s sample of 600 registered voters, 66 percent identified themselves as Christian, either Protestant or Catholic. Fifty percent of Christians,Read More