News & observer

News & Observer: GOP firm American Insights adds to NC polling scene

A new polling firm in Raleigh is marketing itself as the Republican alternative to PPP.

American Insights debuted in late February with numbers showing Republican Gov. Pat McCrory in better shape than most other Democratic and independent polls suggested.

It also found Democrat Kay Hagan’s approval lower than one other survey (PPP), though her disapproval was down, too, with more listed as undecided. (A poll of the Republican primary for U.S. Senate had too high a margin of error to make conclusions.)

Read more…