Opinion Polling

Abraham Lincoln once said, “with public opinion on its side, nothing can fail.” To someone seeking to effect change or expand influence in the public arena, little is more valuable than an accurate gauge of public opinion. American Insights’ illuminating political polling is designed to gain intelligence around a target audience in order to better communicate and connect. We reveal the true sentiments of voters surrounding the most salient issues of the day in order to enlighten citizens and leaders as well as inform the parameters of debate. We ask questions that haven’t been answered, striving for greater depth and penetrating insights for our clients. From rich experience working with political campaigns and political organizations on the state and national level, we know what knowledge and understanding is necessary to achieve success, and we deliver.

Survey Research

Market intelligence is integral to business success.  The deeper your understanding of customers and stakeholders, the better able you’ll be to meet your goals and advance your company. American Insights’ survey research includes both quantitative and qualitative empirical methods tailored to business clients to discover how consumers think, feel and make decisions. The market insights derived will serve as the cornerstone of your more effective outreach campaigns. Whether developing a new marketing strategy or testing a new product concept, our research will equip you with the insights you need to increase conversions and effectively message your audience, optimizing ROI. We leverage a variety of traditional and cutting edge intelligence gathering methods including: Landline and cellphone surveys, Online survey panels, Social media surveys and audience listening, In-person focus groups, and Ethnographic research reports.

Microtargeting

The modern American citizen is bombarded daily with messages and advertisements courtesy of the multitude of brands and interest groups hoping to gain even the slightest fraction of a person’s attention. With the constant flow and clutter of information - someone in a city is exposed to as many as 5,000 ads a day - the battle to win the attention of voters and consumers grows fiercer every day.

American Insights’ microtargeting is designed to help you break through and successfully reach the individuals who matter most to achieving your goals.  Microtargeting allows you to tailor messaging to precise segments to best resonate with them as individuals – based on personal interests, passions and priorities - maximizing the effectiveness and efficiency of outreach.

With finely tuned microtargeted messaging, delivered through the most effective mediums, we will connect with voters or consumers and motivate them to action for your campaign or brand as you watch your return on investment climb.

Insight Consulting

“You don’t know, what you don’t know,” so we define the knowledge gaps and help you discover the truths that could make all the difference for your campaign or business.

American Insights’ consulting is a process of not only discovering and revealing deep insights into your target audiences but guiding you in converting that knowledge into action and reaping a tangible reward. Data is just data until you do something with it, which is why our focus is on actionable insights.

We believe that working together in the execution of fresh insights is the best way to realize your maximum potential and ensure the greatest value of your investment.