Amidst hotly contested midterm election races voter enthusiasm is down among Americans. According to a recent Gallup poll of more than 1,500 adults in all 50 states, 53% of Americans are less enthusiastic than usual about voting and just 35% of Americans are more enthusiastic about voting than usual. That 18 point gap is the largest in recent history, including the 2010 midterm election that witnessed a record high number for voter enthusiasm. Among Republicans and Republican-leaning Independents, just 42% are more enthusiastic than usual about voting, compared to 50%Read More

American Insights Director Pearce Godwin appeared on Time Warner Cable’s statewide political show Capital Tonight on April 16, 2014 to discuss the upcoming Republican Senate primary in North Carolina.Read More

An AI Signature Survey of over 600 registered voters in North Carolina reveals that 67% favor the use of incentives to attract out-of-state companies to the Tarheel state, particularly in high unemployment areas. Republicans, Democrats and Independents are in favor of the incentives idea.  Republicans are most in favor of incentives with 72% in favor and 12% opposed.  Democrats (65%-19%) and Independents (64%-17%) are slightly less in favor but still offer strong majority support. Men are more supportive of the practice than women.  While more than 6 in 10 women (63%)Read More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that they disapprove of President Obama’s job performance by a margin of 6 points (43% approve versus 49% disapprove).  38% strongly disapprove while 24% strongly approve. Independents disapprove of the job President Obama is doing by 32 points (29%-61%).  87% of Republicans disapprove with 10% approving, while 80% of Democrats approve with 13% disapproving.  Younger voters (18-34) are the only age group approving of the President, 48% to 42%.  Older voters (65+) disapprove by a 19 point marginRead More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that the net result of new Republican policies and subsequent protests is a state evenly divided.  The NC state legislative ballot shows Republicans and Democrats exactly tied at 41% with 30% definitely voting Republican and 26% definitely Democrat. Republicans lead the legislative ballot among Independents 38% to 28%, while Republicans earn the vote of 93% of their base to the Democrats’ 85% of theirs. The support of male and female voters almost equally diverges with men supporting RepublicanRead More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that Governor Pat McCrory enjoys a slightly positive approval rating at 43% to 40%.  19% strongly approve of his performance in office while 27% strongly disapprove. McCrory’s net approval stands at negative 2 with Independents (39%-41%), but his Republican base is better consolidated in his favor, at 70% approval, than Democrats are in disapproval, 59%.  Women are evenly divided at 41% in assessing the Governor, but men approve of the job he is doing 46% to 39%.  He earnsRead More

  American Insights’ recent statewide poll of 611 North Carolina registered voters finds that N.C. Senator Kay Hagan slightly leads all potential match-ups with leading Republican challengers.  Hagan holds a 3 point lead on Thom Tillis, 38% to 35%.  She also holds a 4 point lead on Mark Harris, 39% to 35%, and a 2 point advantage over Greg Brannon, 38% to 36%.  Each of these leads is within the poll’s 4 point margin of error. In analyzing the relative performance of the three GOP challengers against the Senator, weRead More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that in considering candidates for U.S. Senate, voters prefer one with a professional background in Business.  23% of voters opted for Business with a Faith-Based professional background being the second most popular in a candidate at 14%.  A Finance background polled very closely behind Faith-Based, also at 14%.  13% of voters prefer a background in Health Care while 9% are partial to Law and only 7% most prefer a professional background in Government. Business was the most preferredRead More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that the GOP Senate Primary field still lacks a strong frontrunner, just over two months from the May 6 election.  Thom Tillis leads the pack with 11% of the Republican vote, followed by Mark Harris (7%), Greg Brannon (4%) and Heather Grant (4%).  More than half of Republicans (55%) remain undecided. Among self-identified Strong Republicans, Tillis leads Harris 12% to 10%, with Brannon and Grant trailing at 4%.  Among voters who consider themselves Conservative Republicans, Tillis and HarrisRead More

American Insights’ recent statewide poll of 611 North Carolina registered voters finds that Senator Kay Hagan’s approval is currently negative, but within the poll’s margin of error.  37% of voters approve of the job Kay Hagan is doing as US Senator, while 39% disapprove.  Behind those topline numbers, the strength of sentiment regarding the Senator paints a more troubling picture for her.  27% strongly disapprove of the job she is doing, while only 15% strongly approve, a negative 12 point margin on intensity.  20% of voters are undecided on theRead More