A new poll has found that more Christians view Hollywood favourably than don’t, but accuracy is a factor for most when it comes to deciding whether they will go to see a film or not. The poll was conducted by American Insights for the Christian News Service and producer of new faith-based film Nicaea, Charles Parlato, and reported by Variety magazine. It found just under half of Christians had a favourable view of Hollywood, compared to just under a third (32 per cent) who didn’t. Read more…Read More

From “Noah” to “God’s Not Dead,” movie studios are embracing biblical stories with greater fervor of late. The revival of religious films demonstrates that there’s a sizable Christian community of moviegoers willing and ready to mobilize for the right picture. Though their box office heft has been in evidence this spring, understanding what kinds of entertainment appeals to faith-based consumers remains a tricky proposition. A new Christian News Service/Nicaea Movie poll conducted by American Insights paints an interesting portrait of Christian consumers, exploding some myths and giving credence to other theories.Read More

Hollywood is finally bringing faith-based product to the masses. As a result, Christian movie goers are beginning to reconsider their ambivalence toward Tinsel Town, according to a new study. Work still remains to bridge the gap between the two, but the crush of faith-based stories–Son of God, Heaven Is for Real and God’s Not Dead to name just three–is making spiritual audiences think differently about Hollywood. Read more…  Read More

American Insights Director Pearce Godwin appeared on Time Warner Cable’s statewide political show Capital Tonight on April 16, 2014 to discuss the upcoming Republican Senate primary in North Carolina.Read More

Early voting in this year’s primary starts in less than four weeks, and Election Day is less than six weeks off. Yet Republican front-runner Thom Tillis lacks a lock on his party’s nomination for the U.S. Senate. Voters are divided among eight candidates in the Republican primary. Surveys have found that a significant percentage of voters have not settled on who should challenge Democratic incumbent Kay Hagan, a key target in Republican efforts to gain a majority of the seats in the Senate. None of the candidates has the supportRead More

RALEIGH, N.C. — Conventional wisdom among North Carolina political pundits is that the U.S. Senate Republican primary comes down to a race between front-runner Thom Tillis, the state House speaker, and his two chief rivals: Dr. Greg Brannon of Cary and Rev. Mark Harris of Charlotte. Read more…Read More

RALEIGH, N.C. — Election polls are inherently interesting to political junkies, but when they take place many months before the election – or years away – they have important limitations and need to be interpreted cautiously. Such is the case with a recent survey about the North Carolina U.S. Senate race. American Insights, a new polling firm in Raleigh with Republican ties, conducted the survey. AI surveyed 611 registered voters Feb. 11-15, using calls to landlines and cellphones as well as via the Internet. In the poll, respondents said that, if Democratic Sen.Read More

Gov. Pat McCrory’s approval rating is holding steady at the not-so-great 40 percent mark, a new poll finds, and the Republican faces the prospect of a real challenge in 2016. Public Policy Polling’s survey for April shows McCrory remains unpopular at 45 percent disapproval, essentially unchanged from the Democratic firm’s poll of registered voters a month ago. Other polls have put his numbers at worse marks, with approval averaging in the upper 30s. From PPP pollster Tom Jensen: “This marks the 10th month in a row McCrory’s approval numbers haveRead More

A new North Carolina political polling firm hopes to better include the millennial voice in public opinion measurements. Last month, American Insights released its first signature poll, which included topics like the economy, the Affordable Care Act and the state’s elected leaders. Representatives say the firm hopes to reach younger demographics by embracing multiple survey mediums. American Insights will contact voters by landline phone, cellphone and online, a combination known as the Triple Helix. Read more…Read More

Two-thirds of North Carolina voters are in favor of offering incentives to attract jobs to this state, a new survey shows. The survey from Raleigh-based polling firm American Insights showed that 67 percent of the North Carolina’s registered voters support incentives, particularly in areas of high unemployment. Read more…Read More